CIPT (Certified Information Privacy Technologist) Practice Exam 2025 - Free CIPT Practice Questions and Study Guide

Question: 1 / 400

What is the core purpose of Web Beacons?

Enabling HTML5 storage

Providing single sign-on mechanisms

Tracking individuals using IP addresses

Dropping web cookies

Web beacons, also known as web bugs or pixels, are small transparent images embedded in a webpage, email, or mobile app. Their main purpose is to track user behavior and collect data about website traffic and engagement. They are often used in conjunction with cookies, which are small text files that are stored on a user's device and can track their online activities. While all the other options (enabling HTML5 storage, providing single sign-on mechanisms, and tracking individuals using IP addresses) may be functions of web beacons, their core purpose is collecting data through dropping web cookies.

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